5 reasons to start a blog for your e-commerce site
Starting an e-commerce blog is one of the best ways to create visibility for your online store and generate sales.
1 - Boost the natural referencing of your e-commerce site
2 - Establish your expertise in an e-commerce blog
3 - Develop your branding and create links with your customers
4 - Produce reusable content
5 - Generate sales
Many e-merchants still think that a blog is a luxury or worse, a waste of time. That's right, why waste hours writing articles that no one is going to read when you can advertise on Google or send email?
People who think like that have it all wrong!
A blog is not just decoration. In addition to allowing you to develop your brand image and create a lasting relationship with your customers, it allows you to improve your SEO.
And the better your SEO will be in the search engines, the more traffic ... and sales you will have!
In the article below, discover the top 5 reasons to blog for your ecommerce site.
1 - Boost the natural referencing of your e-commerce site.
Besides paid ads, SEO is one of the best ways to attract customers. And a blog is THE technique to be well placed in the search results!
SEO (Search Engine Optimization) is a set of techniques aimed at raising your site in the results of search engines like Google.
If, for example, you sell plants, you want the internet user who searches for "home plant delivery" to find your e-commerce store first and not your competitors'.
Getting high in Google results takes time. One more reason to start optimizing your site now.
For this, a blog has several advantages:
- To judge the quality of a site, Google relies heavily on textual content. The more texts you have related to your activity, the more Google will think that your site is relevant and can meet the needs of Internet users.
- A regularly updated blog shows Google that your site is active, alive, and maintained by someone who really cares about it.
- A blog allows you to improve the internal mesh of your site, that is to say the links between different pages - again a signal that Google interprets as proof of a quality site, built to meet the needs. Internet users.
- A blog allows you to get backlinks, that is, links from external sites. Other sites will rarely link to yours if you only have product pages. On the other hand, if you offer quality content in your blog, you increase your chances of generating links for free.
The best way to optimize your ecommerce SEO is with a blog and get yourself in the minds of your customers.
Let's stay with the example of an e-commerce store selling plants. Ask yourself what type of questions your potential customers will type into Google, and write a corresponding article for each keyword.
You can write an article on "how to have plants delivered to your home" or on "ordering plants on the internet".
You can also write an article about caring for a particular plant or giving tips to your customers ("how to care for a Bonzai", for example).
2 - Establish your expertise in an e-commerce blog.
A blog allows you to position yourself as an expert in your field.
Nothing is more convincing to your prospects hesitant to make a purchase than seeing that you are an expert in the type of services or products you offer.
If you sell auto parts, for example, your prospects will want to make sure you know exactly what you're talking about before they buy. Your expertise guarantees the quality of your products.
A blog is a great place to make this expertise visible.
Write articles explaining in detail the use that can be made of your products, how they are designed, how you check their quality, etc.
Your blog also allows you to give lots of tips and advice to your customers that will prove that you are not just looking to sell, but genuinely want to help them achieve their goals.
This is a great place to build trust with your prospects and prove that you are a credible brand.
3 - Develop your branding and create links with your customers.
An ecommerce blog is one of the best tools available to you for developing your branding image.
Branding is your brand identity - it's the colors that define you, your logo, but also the tone used in your communications and, generally, your "style".
Branding is essential for your customers and prospects to remember you and for you to stand out from the competition.
It goes through the design of your website, the content of your emails, the way you interact with your community on social media, and much more.
Your blog is a great way to deepen and develop your branding.
Indeed, in blog posts, you can write more than in a product page and make your identity more visible. On your blog, for example, it is easier to use humor.
You can also use the blog to talk about your business - introduce your teams, share funny anecdotes about office life, etc.
If your customers like the content on your blog, they'll come back and read it regularly, which is a great way to build a lasting relationship with them.
4 - Produce reusable content
Having a blog is also about creating content that you can use for your other marketing channels.
Maintaining a blog can be a lot of work. Most entrepreneurs already have to manage their website, social networks, newsletters ... not to mention inventory management and their accounts.
It may seem too much to blog too much - especially since a blog is not necessarily a direct sales channel.
And yet, a blog can have many benefits and allow you to be much more productive.
Writing a blog post, it is true, takes time. But this work is never in vain, as it provides you with content that you can reuse in your other communications.
Thus, the content of your articles can be used:
In your regular newsletter.
In a series of social media posts.
To illustrate your product pages.
In the Help section of your site if these are tips or a guide.
So never forget: a blog post is a newsletter, a product page and many less network posts to write!
5 - Generate sales
This is not its primary purpose, but an e-commerce blog can also be a very effective sales channel.
We've said it many times in this article: The main goal of a blog isn't necessarily direct selling. And yet, that doesn't mean a blog post can't have a great conversion rate.
Let's take an example. At Sendinblue we have a blog post that explains how to create a newsletter.
Every day this article brings us new customers. Why ?
It's simple. This type of article provides blog visitors with high quality content - in this case, it shows them how to easily launch their first newsletter.
At the same time, it explains how to use Sendinblue with a simple, step-by-step manual.
Thus, a blog visitor who seeks to create a newsletter, will often tend to create an account with us.
In this way, you can use your blog to give tips and advice to your prospects while presenting your products and services.
If this is not its main use, then a quality blog can very easily generate sales for your business!